The first rule of website club is: talk like a person. When creating content for your website, many companies make the common mistake of writing content filled with “industry jargon” only people in the same industry understand. Instead, using the words and phrases your customers use is a far better strategy. In other words, don’t write to yourself, write to your customers.
If you can only afford investing your time and the money in one marketing tool, make it your website. To make the investment payoff, there are a few basic elements your customers expect to see. While exceptions always exist, providing the following features on your website helps ensure a more positive experience for visitors.
If you’re going to invest your time and money into a single marketing tool, your website is the place. Whether someone on your team manages it, an outside agency keeps it regularly updated and fresh, or it’s something you tackle when you have free time, it’s critical to make sure your website serves your needs—and, most importantly, serves the needs of your customers.
I was part of a recent panel discussion at the EDGEucational Forum talking about how young professionals can step up their networking game.
I was recently invited to speak on this topic for a business roundtable. This forced me to take a long, hard look at how I value “influencers” on client projects at my agency. Additionally, how I approach building my own reputation as an influencer, which is a key piece of my business’s success.
The business of “influence” has become a little too focused on follower counts, impressions, and clicks, and less on making some kind of impact. I mean, how cool does it sound to have 100,000 followers? So cool. But, the question I always follow it up with is, “What are you going to do next?”
Millennials’ influence is massive and the banking world is realizing that they don’t necessarily fit into the traditional molds found at the big banks.
Gen Xers are in their prime when it comes to their career and earnings power. But most businesses skipped them and went straight to targeting Millennials as the new key market for their efforts.
How do you target your messages when everyone communicates differently or when you have multiple demographics in your target audience?